Like We Care
Tom Matthews
- Reading
- Read it as a conversation starter rather than a straightforward consumer manifesto. Pause when the campaign expands, and discuss whose interests are represented, particularly across its racial, political and cultural dimensions.
- Themes
- Consumer power and corporate influence: Two teenagers encourage others to stop spending money on several industries, using the internet and tactics associated with corporate schemes. The book leaves its stance open to more than one reading.
- Adult hypocrisy and youth agency: Teenagers are portrayed as challenging adult hypocrisy while recognising their own collective financial influence. The setup gives teenagers significant agency, but it is unclear whether the story wholly endorses their position or tests it through satire.
- Racial, political and cultural implications: The grassroots campaign is said to carry racial, political and cultural implications while targeting entertainment and consumer industries. The book?s stance on this remains unclear.
- Worth knowing
- Notice how the satire treats the industries, the campaigners’ tactics and the language of adult hypocrisy. Ask whether the humour sharpens the criticism or makes difficult consequences easier to overlook.