Toy design and invention
The book follows the cars from an initial brainstorm through design work, prototypes and later models.
Book details
Kris E. Palmer - Author
A visual history of Hot Wheels, covering its launch, design process, logos, models and sets. Archive drawings, prototypes and photographs make the development of the toy range the book’s central attraction.
In 1968, Mattel introduced the first 16 Hot Wheels cars and revolutionised the world of toy cars. Fifty years and a few billion cars later, Hot Wheels are still number one. These die-cast cars are a hot collectible and a favourite toy for kids of all ages. Hot Wheels recounts the story of the world's fastest toy cars from the initial brainstorm to today's top models and sets. Officially licensed with Mattel, it reveals why the cars are so fast, how the models are designed, who came up with the logos, and all the detail that has ensured Hot Wheels position as the greatest toy cars ever made. This special anniversary book is highly illustrated including rare design drawings and prototypes from Mattel's archives as well as fantastic unpublished photos of all of the great Hot Wheels vehicles from across their 50 year history. It's the perfect vehicle for Hot Wheels fans of all ages!
Book Brief
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Sign in for personalised guidanceA visual history of Hot Wheels, covering its launch, design process, logos, models and sets. Archive drawings, prototypes and photographs make the development of the toy range the book’s central attraction.
The book follows the cars from an initial brainstorm through design work, prototypes and later models.
The book covers the history of the Hot Wheels brand, including who created its logos and how the range developed.
Expect sustained attention to a branded toy range and its models. If collecting is already important at home, discuss how interest, advertising, rarity and ownership can shape what people value.
This is a grounded book brief while Suitabook strengthens the analysis: the current material supports only a cautious reading; another book-specific source is still needed.
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